Why the Standard You Choose Changes Everything
Most food manufacturers approach certification backwards. They receive a retailer requirement — "you need BRC" or "we need SQF Level 2" — and they call whoever shows up first in a search. What they don't realize is that the standard they pursue, and how it's implemented, shapes their audit outcomes, their customer relationships, and their operational flexibility for years.
In my eight-plus years working with food manufacturers, co-packers, and dietary supplement companies, I've seen this decision made well and made poorly. The difference usually comes down to one question: does your advisor know all the major food safety standards well enough to recommend the right one for your situation — or do they only know the one they sell?
That question matters more than most facilities realize, and I'll explain why below.
What's Actually at Stake
The scope of food safety risk is significant enough to explain why retailer certification requirements have become non-negotiable. The CDC estimates that approximately 48 million Americans experience a foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths annually. The USDA Economic Research Service places the economic cost to the U.S. economy at approximately $15.6 billion per year.
Retailers and food service operators responded by requiring third-party certification through standards recognized by the Global Food Safety Initiative (GFSI). If your supplier holds a GFSI-recognized certification, the audit has already happened and the buyer doesn't have to perform it themselves.
The numbers behind these standards are substantial. As of 2024, BRCGS alone has over 32,000 certified sites across 130+ countries. SQF counts more than 15,000 certified sites globally. FSSC 22000 has issued over 37,000 certificates worldwide. Together, BRCGS, SQF, and FSSC 22000 account for the majority of GFSI-recognized food safety certifications on the planet.
Certification is table stakes — not a differentiator, but a floor requirement for selling into most retail and food service channels.
The Major Food Safety Standards: What Each One Actually Requires
All GFSI-recognized schemes share a common foundation: a documented food safety management system, a HACCP plan, prerequisite programs (PRPs), management commitment, internal auditing, and corrective action processes. The differences live in scope, emphasis, and which markets and buyers recognize each standard.
BRCGS Food Safety (formerly BRC)
BRCGS — the British Retail Consortium Global Standard — is the dominant standard for suppliers to UK and European retailers and has strong U.S. retail penetration through buyers like Walmart and Costco. BRCGS Issue 9 (the current version as of this writing) is comprehensive: food safety management, HACCP, food defense, food fraud vulnerability assessment, allergen management, and product control are all addressed explicitly.
Audits are graded AA through D. Most retail customers want an A or AA. Facilities can choose between Option A (announced audits) or Option B, which requires at least one unannounced audit per certification cycle.
The standard is detailed and prescriptive, which is simultaneously its strength and its challenge. A well-implemented BRCGS system is genuinely robust. A poorly implemented one drowns in documentation that never connects to actual food safety outcomes.
SQF (Safe Quality Food)
SQF is managed by the Safe Quality Food Institute and is widely recognized across U.S. retail, food service, and manufacturing. Whole Foods, McDonald's, and many large food service operators specify SQF certification from their suppliers.
SQF has three levels. Level 1 addresses food safety fundamentals and suits lower-risk operations. Level 2 — which most manufacturers target — covers full food safety plans. Level 3 adds a quality management layer and is the most rigorous. SQF has a reputation for more flexibility than BRCGS in how facilities structure their systems. That flexibility is an advantage if you know how to use it, and a trap if you don't.
FSSC 22000
FSSC 22000 is built on ISO 22000 (food safety management systems) and adds sector-specific prerequisite program requirements through ISO 22002. It's widely accepted in Europe, Latin America, and among multinational food companies that prefer an ISO-based framework.
If your organization already operates under ISO quality management principles, FSSC 22000 often integrates more cleanly with existing systems than either BRCGS or SQF. It also aligns well with facilities pursuing multiple ISO certifications simultaneously — ISO 9001 and ISO 22000 share substantial structural overlap, and implementing both in parallel is more efficient than tackling them sequentially.
FSSC 22000 Version 6 (released in 2023) added or strengthened requirements around food safety culture, environmental monitoring, allergen management, and food fraud — bringing it closer in scope to BRCGS and SQF on the most contested topics.
BRC vs SQF vs FSSC 22000: A Direct Comparison
| Factor | BRCGS Food Safety (Issue 9) | SQF Level 2 (Version 9) | FSSC 22000 (Version 6) |
|---|---|---|---|
| Governing Body | BRCGS (UK-based) | SQFI (U.S.-based) | FSSC Foundation (Netherlands) |
| GFSI Recognized | Yes | Yes | Yes |
| ISO-Based Framework | No (proprietary) | No (proprietary) | Yes (ISO 22000 + ISO 22002) |
| Best Fit For | UK/EU retail, U.S. grocery | U.S. retail, food service | Multinationals, ISO-aligned orgs |
| Grading System | AA, A, B, C, D | Excellent, Good, Pass | Pass/Fail + corrective actions |
| Unannounced Audits | Required after initial (Option B) | Voluntary unannounced option | No formal unannounced option |
| Food Fraud Required | Yes | Yes (v9 added this) | Yes (v6 added this) |
| Food Safety Culture | Yes | Yes | Yes (v6 added this) |
| Typical Audit Frequency | Annual | Annual | Annual (surveillance + recertification) |
| Primary Markets | Retail, private label, food service | U.S. retail, food service, ingredients | Manufacturing, ingredients, multinationals |
The table simplifies real complexity — standard selection also depends on product category, specific customer requirements, and whether target buyers have stated preferences. In my view, the table is a starting point, not a decision. The decision requires knowing your actual customer pipeline.
Why Retailer Requirements Drive Standard Selection — and Where That Gets Complicated
Most facilities don't choose a food safety standard. Their customers choose it for them. That's fine, as long as your consultant can work across whatever standard your customer specifies.
Where it becomes a problem is when you're working with an advisor who only knows one standard. They'll guide you toward that standard regardless of whether it's the right fit — because it's the only one they can implement. The scenario plays out more often than it should.
A food manufacturer gets a BRCGS requirement from a new retail customer. They hire a specialist who has spent their career on BRCGS. The system gets built. The audit passes. Two years later, a different customer requires SQF Level 2. Now the manufacturer either rebuilds their system around a second standard or finds a new consultant — one who should have been advising on multi-standard flexibility from the beginning.
Multi-standard coverage is not a nice-to-have. It's a commercial requirement for any facility supplying multiple retail or food service channels, and the time to think about it is before you've built your system, not after.
What Single-Standard Specialists Often Miss
I want to be direct about this, because it affects real hiring decisions.
A consultant who has spent their career implementing one standard will know that standard in exceptional detail — and that depth has genuine value. But it comes with blind spots that matter.
They may not recognize when FSSC 22000 would integrate more efficiently with a facility's existing ISO infrastructure. They may not see that SQF's flexibility on certain prerequisite programs would make implementation more practical for a specific production environment. They almost certainly can't design a quality management system that satisfies two GFSI schemes simultaneously — which some large co-packers need to do to serve their full customer base.
More fundamentally, they can't compare. When a client asks "which standard should we pursue?" an advisor working from a single standard is answering from an answer they already have. An advisor who has implemented all the major schemes is working from your situation.
The question to ask any consultant before hiring them: which food safety standards have you implemented, and can you document first-time pass rates across more than one? The answer tells you whether you're getting advice or salesmanship.
Food Safety Culture: The Requirement Reshaping Audits Right Now
All three major GFSI standards now include explicit food safety culture requirements — a development that's reshaping what auditors actually evaluate on the floor.
For most of food safety certification's history, auditors evaluated systems and documentation. Culture requirements ask whether employees genuinely understand and believe in food safety — whether management commitment is real or performative, whether workers at the production line can explain why they're following a procedure, not just that they are.
BRCGS Issue 9, SQF Version 9, and FSSC 22000 Version 6 all added or strengthened culture requirements between 2021 and 2023. This is, in my view, the most consequential development in food safety certification over the last three years. Culture requirements are harder to fake, harder to document, and impossible to implement the week before the audit. They require genuine organizational change — and that takes time.
Facilities that have built authentic food safety culture pass these sections cleanly. Facilities that built compliance theater will find the culture audit the hardest part of the day.
What a First-Time Audit Pass Actually Requires
Certify Consulting has maintained a 100% first-time audit pass rate across 200+ client engagements. I want to explain what produces that number, because it's not lucky and it's not magic.
First-time audit failures happen for two reasons: implementation gaps (the facility isn't doing what the standard requires) and documentation gaps (the facility is doing it but can't prove it). Both are fixable. Neither gets fixed the week before the audit.
Gap assessment first. Before any documentation gets written, we walk the facility against the standard clause by clause — identifying what's in place, what's partially in place, and what's missing. This is also where the standard selection decision gets re-examined. If a gap assessment reveals that a facility's existing systems align better with FSSC 22000 than BRCGS, that's a conversation worth having before twelve months of implementation work.
System before documentation. The most common mistake among facilities that fail their first audit is building documents before building systems. The auditor doesn't want to read a procedure — they want to see that the procedure is being followed. Documentation follows the system, not the other way around.
Internal audit before the third-party audit. An internal audit is not optional. It's how you find gaps before the auditor does. Facilities that skip it are paying for a surprise.
Management systems, not compliance theater. This is the piece that separates facilities that sustain their certification from facilities that scramble every year before the audit. A food safety management system should improve your operation — reducing customer complaints, improving yield, catching hazards before they reach consumers. The best implementations I've been part of have done exactly that.
How to Choose the Right Food Safety Certification for Your Facility
If your largest customer has specified a standard, start there. Retailer requirements aren't negotiable.
If you have flexibility — if you're pursuing certification proactively before a customer requires it — here's what I'd think through:
Your target markets. If you're selling primarily into U.S. retail and food service, SQF has the broadest domestic recognition. If you have significant UK or European business, BRCGS is effectively required. If you're a multinational or already operating under ISO frameworks, FSSC 22000 often integrates most cleanly.
Your existing quality infrastructure. Facilities with mature ISO 9001 systems have a shorter path to FSSC 22000 because the structural logic is familiar. Facilities without ISO history often find BRCGS or SQF easier to implement from scratch.
Your customer pipeline. If you're targeting multiple retail customers who may have different preferences, build toward the standard with the broadest coverage — and ask your consultant how to structure your system so that adding a second standard later isn't a complete rebuild. That conversation is worth having on day one, not after certification.
Working With a Consultant Who Covers All Standards
Certify Consulting has guided more than 200 food manufacturers, co-packers, and dietary supplement facilities through BRCGS, SQF, FSSC 22000, and related certification schemes — and our 100% first-time audit pass rate reflects an approach built on gap assessment, system-first documentation, and genuine food safety culture development.
If you're navigating standard selection, preparing for a first certification audit, or trying to understand why a previous audit didn't go as planned, the right starting point is a gap assessment against the standard you're targeting.
Learn more about our food safety consulting services at certify.consulting or explore how Certify approaches multi-standard compliance and regulatory readiness.
Last updated: 2026-07-18
Jared Clark
Principal Consultant, Certify Consulting
Jared Clark is the founder of Certify Consulting, helping organizations achieve and maintain compliance with international standards and regulatory requirements.